Happy Dog® Toys Moves Into The Big Doghouse

FOR IMMEDIATE RELEASE
CONTACT: Anne Robertson
602-664-1218
arobertson@mail.farnam.com

PHOENIX, Ariz. - (Dec. 9, 2004) - Happy Dog® Toys has relocated to its parent headquarters in downtown Phoenix. Since its acquisition in 2001, Happy Dog has operated as a separate business entity of Farnam Companies, Inc. To increase effectiveness and provide greater resources to customers, Happy Dog has joined the Farnam Pet Products division managed by Dave Arnold, president, and Heather Hoff, vice-president of marketing.

Mark Huettner, Happy Dog co-founder, is currently the vice president of offshore sourcing and development for Farnam. He will oversee planning, purchasing and quality manufacturing of Happy Dog products. Julie Kewin will serve as product manager for its product lines and Farnam’s public relations director, Anne Robertson, will handle the division’s PR. Distribution responsibilities will transfer to Farnam’s facility in Council Bluffs, Iowa.

"We brought Happy Dog into our headquarters to consolidate resources and communication as well as generate new synergies with our pet products division. We’re happy to welcome Happy Dog’s staff to Farnam," said Rick Blomquist, Farnam’s chief executive officer. "The Happy Dog Toy lines are cutting-edge, interactive products that have thrived over the years. We’re confident that this relocation will ensure an even greater success in the future."

Happy Dog’s unique product lines include:

TennisBone® - The innovative product that launched Happy Dog combines a dog’s two favorite things into one irresistible toy with an unpredictable bounce. A patented manufacturing process fuses two custom-made tennis balls for dogs to a super tough rubberized center. It bounces, floats and comes in a variety of shapes and sizes for all breeds of tennis ball lovers. (SRP $4.99 - $14.99)

The Soniks™ - Silent night...squeakless night...the ultimate toy for parents of squeak-happy dogs! The Soniks are a line of plush toys that ONLY dogs can hear containing an ultrasonic squeaker with exclusive Silent Squeak™ technology. Collect the whole family: SubSonik, SuperSonik, HyperSonik, UltraSonik, Woofer and Tweeter. Winner of the 2004-2005 Pet Product News Editor’s Choice Award. (SRP $4.99-$9.99)

Pup Culture™ - This retro toy makes a unique gift for dog lovers and pop culture collectors alike. The new line of squeaky canvas dog toys parody pop culture icons with styles such as Buddyweiser, Dog Martens, 7-Pup and Grey Poopon. (SRP $7.99)

Ball Stomp'r™ - Load it, stomp it, launch it! The first foot-powered ball launcher for tennis ball obsessed dogs and their owners. Extra durable rubber bladder and launch tube sends a specially weighted tennis ball up to 100 feet or more into the air. Winner of the 2004 Dog Fancy Editor’s Choice Award. (SRP $9.99)

Thing in a Bag® - Happy Dog hasn’t forgotten about the family feline with a full line of innovative cat toys! Thing in a Bag may look like an ordinary paper bag, but it is made of extra-durable materials and contains a randomly-activated motor that makes the "thing" come alive inside. Winner of the 2003 Pet Product News Editor’s Choice Award. (SRP $12.99)

Quality - Innovation - Fun…the three fundamental principles of Happy Dog Toys. For more information about Happy Dog visit www.happydogtoys.comor call (877) HAPPYDOG.

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Anne Robertson
Public Relations Director
Farnam Companies, Inc.
301 W. Osborn Rd.
Phoenix, AZ 85013
direct: 602-664-1218
fax: 602-207-2181
arobertson@mail.farnam.com
www.farnam.com

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