CONTACT:
Anne Robertson
(602) 664-1218
arobertson@mail.farnam.com
PHOENIX, Ariz. -(Feb. 24, 2005) - Happy Dog's line of innovative dog toys have always been developed for pets, but owners can't seem to decide whether to give this product to man's best friend or keep it for themselves. The Pup Culture™ line proves a dog toy can be as much fun for you as it is for your pet. And now that Happy Dog offers four new styles, owners will want to collect them all.
Capitalizing on the popularity of the original Pup Culture line of durable canvas dog toys with squeakers inside, the new styles parody four fun pop culture icons: Buddyweiser, Grey Poopon, Dog Martens and 7-Pup (SRP $7.99). They join previous Pup Culture collectables ToMUTTo Soup, Canine Caffiend, Pure Bred, andJack Russell Hard Licker (SRP $7.99).
"The Pup Culture line excited consumers last year, and we saw the styles fly off retailers" shelves," said Julie Kewin, product manager for Happy Dog. "This is one of our favorite new product lines because it makes people laugh and it's fun for both pets and their owners. We"ve found that not only pet lovers buy this toy -- people are collecting the toys for themselves."
Quality - Innovation - Fun... the three fundamental principles of Happy Dog Toys, a company developed to build a special bond between people and their pets through fun, high-quality, interactive products. For more information about Pup Culture or Happy Dog"s line of more than 100 products for pets and other kids, visit www.happydogtoys.com or call (877) HAPPYDOG.
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